Skin care can seem complicated. Stick to the basics if you want an easy routine that works for you. The three essentials are having a good cleanser, a face serum and a moisturizer. Face serum is a booster that customizes your routine. Decide what you want to target, such as dark spots or anti-aging, and choose the serum that fits your needs. If you’re asking “what is the best serum for my skin?” here are some things to keep in mind.Face Serums for Dry SkinThe best face serum for dry skin includes ingredients like hyaluronic acid and other hydrating products, like this Hyaluronic Acid Vitamin C serum. Hyaluronic acid binds water molecules to itself to prevent moisture-loss. Facial serums aren’t heavy, so it won’t add any weight to your routine. This vitamin C + E serum builds collagen and reduces fine lines around the eyes and mouth. Face Serums for Oily SkinThe best face serum for oily skin contains hydrating ingredients that are light, such as green tea or hyaluronic acid. Glycolic acid is an active ingredient that keeps pores from getting clogged and will brighten the skin. Choose a noncomedogenic formula, one that is water-based. Look to make sure the product has been tested on oily skin. Vitamin E is not recommended for oily skin. Face Serums for Combination SkinFace serums are great for combination skin, because they work to increase moisture but are light and don’t clog pores. You should consider what you want to target. Find a formula that does what you want. This Timeless Coenzyme Q10 serum is a good anti-aging formula, because it energizes skin cells and reduces wrinkling. The Matrixyl 3000 serum boosts collagen production. No matter what type of skin you have, a face serum can make a difference to your skin care routine. Learn more about face serums and what one can do for you.