If you're like many individuals who are middle-aged, you look at celebrity tabloids and style magazines and wonder how a celebrity, model, heiress or some other paparazzi-worthy individual, who is the same age as you or older, can look, well, years younger. "It's the photoshop," you reason. "Botox," your friend justifies. "Layers and layers of makeup," you both agree. While photoshop, Botox and makeup can help soften the appearance of age (especially when used together), many celebrities and models use an age-defying trick that yields long-lasting results. So, what's the secret? Vitamin C serum. Read on the explore the many wonderful benefits of vitamin C. \nPromote Collagen Production \nPerhaps the biggest indicators of age, and the bane of most every middle-aged person's existence, are fine lines and wrinkles. While laugh lines and crow's feet give the impression of a life well-lived, they can drastically age one's appearance. Timeless Vitamin C Serum combats these obvious signs of aging by utilizing concentrated levels of antioxidant-rich vitamin C to boost collagen production. The excess collagen goes where it's needed—to those rivets and grooves on either side of your eyes and mouth. After just a few days of use, your skin will look noticeably smoother and more youthful.\nReduce Inflammation \nWrinkles aren't the only skin concern you'll notice as you age. Redness, puffiness, under-eye circles and other forms of inflammation may mar your complexion on any given day. Unfortunately, no amount of sleep, water or hydrating creams can prevent what Mother Nature wills to take place. Vitamin C serum, however, can. Because Vitamin C is a product of Mother Nature herself, you can effectively do away with under-eye bags, puffiness and red patches with a few swipes of this serum. \n\nIncrease Hydration \nAs you age, your skin's hydration levels fluctuate drastically. One day you may be unable to get the shine and oil under control and the next you may be trying to will away dry patches with expensive moisture creams that claim to work miracles. Vitamin C skin care products contain magnesium ascorbyl phosphate, which studies show have a hydrating effect on skin. This particular derivative decreases water loss and therefore allows your skin to retain more moisture than your standard moisturizing creams.\nFade Hyperpigmentation\nIf you're like many individuals, you want to know, is vitamin C serum good for dark spots? You'll be happy to know that the answer is yes. Hyperpigmentation occurs when certain areas of the skin overproduce melanin. This overproduction results in age spots, sun spots, melasma and other dark spots that mar your complexion. Hyperpigmentation can also occur in areas where you had severe acne in your youth.\nVitamin C serum is clinically proven to impede the production of melanin. Not only does it control melanin production, but it can also help minimize the appearance of dark spots or fade them altogether. \n\nBrighten Your Skin \n\nWhen you look at those models and middle-aged celebrities in magazines, what do you notice first about them? Chances are it's not their lack of wrinkles or under-eye bags (after all, the lack of under-eye circles can be attributed to access to round-the-clock help). Likely, the first thing you notice about them is their glow.\nSomething about aging makes most peoples' complexion appear to be dull and flat. Maybe it's stress, maybe it's lack of genuine laughter or maybe it's just the lack of an internally-produced chemical. Whatever the reason, you shouldn't have to live with the side effects any longer. In addition to helping fade hyperpigmentation, Timeless Hyaluronic Acid Vitamin C Serum smoothens the skin's surface and reduces dullness. After just a few uses, you'll notice that your own complexion is as glowing as the faces you see smiling out at you from your latest gossip magazine.\n\nProtect Against Sun Damage\nFree radicals from harsh UV rays are some of the most skin damaging components you can come across. Unfortunately, what most people don't realize is that these free radicals can affect you on any given day, and not just on those days when you're sunbathing at the beach.\nFree radicals cause damage by "stealing" electrons from the skin. The more electrons these molecules hijack, the more significant the damage to your skin becomes. Vitamin C is rich in antioxidants which serve to protect healthy skin cells by equipping them with extra electrons. When free radicals swoop in for the capture, they'll take the borrowed electrons instead and leave your natural skin cells unharmed. \nSoothe Sunburns\nIf you forgot to shield your face with an SPF moisturizer, you may have to worry about more than just free radicals. You may also have to worry about sunburn. Sunburn is not only painful but also, it causes lasting damage. Vitamin C accelerates cell turnover, which in turn minimizes redness and replaces damaged cells with healthy new ones. \nPrevent Sagging\nAs mentioned in the first point on this list, vitamin C boosts collagen production. Not only does this mean less wrinkles but also, it means less sagging. As the collagen in your skin becomes older it loses its elasticity and firmness. In addition to fine lines and wrinkles, you may also begin to notice that your face sags in places it didn't before. By applying vitamin C serum on a daily basis, you can boost the production of collagen which will result in the overall tightening of your skin.\nUsing Vitamin C Serum\nVitamin C serum, unlike many other facial products, has an excellent safety profile. Because of this, it is safe for just about every skin type. You can also use it for extended period of times and experience no adverse reactions—only positive changes. In short, if you're wondering, can I use vitamin c serum everyday?The answer is yes, absolutely. In fact, you may yield the best results if you apply it twice daily—once in the morning before heading to work and once in the evening before hitting the sheets.\nThat said, in rare cases people do experience minor irritation from prolonged vitamin C use. If that's the case with you, stop using your serum and talk to a dermatologist before selecting a new product or resuming use of your old one.\nIf you're tired of looking your age or older, invest in a quality vitamin C serum. Shop our collection today.