Men skin care products have multiplied on shelves. Skin care is just as important for men as it is for women, but many men aren’t aware of the types of products available, nor do they do know what each product does. Face serums make great gifts for men. Once a man uses a product such as vitamin C + E ferulic acid serum, and sees results, he’ll be hooked on making it part of his skin care routine.\nA dull complexion can make a man look older. Free radicals cause aging in men, much as they do in women. Serums that have powerful antioxidants, such as vitamin C, green tea and vitamin E can help a man’s skin appear younger and healthier. \nWhy Should a Man Use a Face Serum?\nSerums aren’t moisturizers, even though they share the same ingredients. Face serums are super-concentrated anti-aging products that deliver nutrients deep into the skin to reduce wrinkles, fine lines and age spots. Skin products for men are designed for their skin, which is often thicker and oilier than women’s skin. \nFacial serums penetrate the skin, to help the cells repair and rebuild themselves. A moisturizer creates a protective barrier that locks in moisture. It keeps the skin hydrated. Men with extremely oily skin may only need a light face serum, which can nourish and repair the skin without adding extra oil.\nWhen to Use a Face Serum\nSerums are applied after you wash your face, but before you apply moisturizer. You can use face serums in the morning or at night. Some formulas are designed for nighttime use only but can be used in the morning, too. Use your face serum regularly for best results.\nIf you’re looking for a special gift, shop for gift sets for men that include great products like dark circle eye cream to give the man in your life the opportunity to take the next step in skin care.